![]() Not only will players be able to unlock these unique and exclusive items in-game, doing so will also award players a code to redeem the same item as a digital collectible NFT on the Epik Prime Marketplace. This collection of in-game digital collectibles and NFTs that our players can truly own marks the beginning of an extraordinary future full of unique opportunities for our players.” - Zorro Zhuo, Global head for Lords Mobile and IGG Games What better way for them to express their emotions and excitement than with Smiley emotes & avatars? We are fortunate to work with partners like Epik, who bring immense value with their expertise in the digital merchandise space and the brand partnerships they offer. “ We see Smiley as a great match to engage our fans and audiences. Players will also be able to see the famous Smiley icon integrated in the game world via shields and visual effects. These exclusive items will only be available throughout the duration of the event and can only be purchased using the event shop and Smiley currency. Participating in various activities provides special chests and Smiley coins that can be exchanged for unique SmileyWorld themed emoticons and avatars. During the Kingdom Smiles event, an exclusive Smiley Area and Shop will be available for players. ![]() In this collaboration, SmileyWorld branded NFT digital items will appear in the game Lords Mobile for a limited time starting on Septemuntil October 09, 2022. As we celebrate this anniversary, and imagine looking back from standing at the next 50 years, 2022 will be a milestone moment for Smiley as when we entered a new era of digital-first engagements with our consumers, and through our partnership with Epik, enabled our fans the ability to have true digital ownership of Smiley products.” says Nicholas Loufrani - CEO of Smiley. “ We are thrilled to be working with a renowned game publisher like IGG. ![]() ![]() IGG Games, maker of the multi award-winning game Lords Mobile with over 500 million players across the world, teams up with Epik Prime to launch an in-game crossover with the Smiley Company, the lifestyle brand and original creator of the iconic smiling emoticon now celebrating its 50th anniversary. ![]()
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